loopa
branding illustrations
Loopa is a financial services firm who wanted a whimsical, approachable brand to help them connect with their clients.

As usual, Dario Ferrando and I teamed up to deliver them a visual brand rich with friendly illustrations.
A cartoon illustration of two magnifying glass characters, one on a blue ladder picking money bags from a tree, another with a blue superhero cape holding the ladder steady.
We decided to create a world filled with characters based on magnifying glasses - Loopa's symbol of the work they do for their clients.
A screenshot of the website loopa.com with text in spanish, with an illustration below the text showing a tug of war with two magnifying glass characters on one side and an evil magnifying glass character on the other.
Illustration of a magnfiying glass character wearing a beret, holding a palette and brush and painting a picture on an easel.
Graphic showing three magnifying glass characters interacting with a large letter 'A,' highlighting typography design with the Loopa logo in the corner.
Cartoon of five stick-figure characters sailing a boat with a blue sail.
Illustration of a balance scale with four small magnifying glass people on one side and a large magnifying glass on the other, symbolising a class action lawsuit.
loop me back home!
loopa
branding illustrations
Loopa is a financial services firm who wanted a whimsical, approachable brand to help them connect with their clients.

As usual, Dario Ferrando and I teamed up to deliver them a visual brand rich with friendly illustrations.
A cartoon illustration of two magnifying glass characters, one on a blue ladder picking money bags from a tree, another with a blue superhero cape holding the ladder steady.
We decided to create a world filled with characters based on magnifying glasses - Loopa's symbol of the work they do for their clients.
A screenshot of the website loopa.com with text in spanish, with an illustration below the text showing a tug of war with two magnifying glass characters on one side and an evil magnifying glass character on the other.
Illustration of a magnfiying glass character wearing a beret, holding a palette and brush and painting a picture on an easel. Graphic showing three magnifying glass characters interacting with a large letter 'A,' highlighting typography design with the Loopa logo in the corner.Cartoon of five stick-figure characters sailing a boat with a blue sail.Illustration of a balance scale with four small magnifying glass people on one side and a large magnifying glass on the other, symbolising a class action lawsuit.
loop me back home!
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