A cropped section of a grainy cartoony illustration showing a squirrel character in a green sweater shaking hands with a duck character wearing an orange shirt and red vest, against a purple background of leaves.A cropped section of a grainy cartoony illustration showing a squirrel character in a green sweater shaking hands with a duck character wearing an orange shirt and red vest, against a purple background of leaves.
lendwill branding illustrations
A colorful highly textured illustration of an orange cartoon fox sitting at a desk studying a biology textbook, with colorful purple leaves in the background.
Lendwill faced a challenge common to many Fintech startups: needing to stand out in a crowded market.

We decided to create a distinct brand voice that would appeal to Lendwill's primary customer base - students. By leaning heavily on illustrations and creating a magical visual world, we made the brand appealing to students and helped them stand out from the normally visually serious world of other fintech startups.
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I'm proud to showcase the illustrations and brand design I created with art director Dario Ferrando for LendWill.
An illustration sowing three tall stork characters wearing business clothing and holding a laptop, representing financial advisors. The illustration is rich in color and has a dramatic contrast between dark purple leaves and the cream color of the storks.
A colorful illustration of a cartoon owl pointing at a chart sitting in front of three small animals on a background of purple leaves.
A screenshot of the website Lendwill.com, which is a fintech website with top navigation and colorful illustrations
A screenshot of a website showing a graphic section surrounded by illustrated elements. A large purple box with text invites users to subscribe to the newsletter, and the illustration shows a cute owl character teaching a financial class to a group of small animals.
A graphic with text and illustrations, showing white text on a dark green background. The graphic explains the process of building a trustworthy credit rating with illustrations of cute animals thinking about math and holding trophies.
An illustration showing a profile for a beaver wearing a large hooded jacket in a green circle.
A graphic with a white background, text, and a pencil sketch. The text reads "Real partners for real life.". The sketch shows a rough draft of a squirrel and a stork shaking hands in a lush forest environment.
An animated gif image of a cartoon owl wearing a bright orange vest and tie, staring at an egg in a nest and blinking. Warm, dark colors like orange and burgundy with hints of purple dominate the scene.
No more cute animals! Take me home!
lendwill branding illustrations
A colorful highly textured illustration of an orange cartoon fox sitting at a desk studying a biology textbook, with colorful purple leaves in the background.
Lendwill faced a challenge common to many Fintech startups: needing to stand out in a crowded market.

We decided to create a distinct brand voice that would appeal to Lendwill's primary customer base - students. By leaning heavily on illustrations and creating a magical visual world, we made the brand appealing to students and helped them stand out from the normally visually serious world of other fintech startups.
‍
I'm proud to showcase the illustrations and brand design I created with art director Dario Ferrando for LendWill.
An illustration sowing three tall stork characters wearing business clothing and holding a laptop, representing financial advisors. The illustration is rich in color and has a dramatic contrast between dark purple leaves and the cream color of the storks.A screenshot of the website Lendwill.com, which is a fintech website with top navigation and colorful illustrations A colorful illustration of a cartoon owl pointing at a chart sitting in front of three small animals on a background of purple leaves.A screenshot of a website showing a graphic section surrounded by illustrated elements. A large purple box with text invites users to subscribe to the newsletter, and the illustration shows a cute owl character teaching a financial class to a group of small animals.A graphic with text and illustrations, showing white text on a dark green background. The graphic explains the process of building a trustworthy credit rating with illustrations of cute animals thinking about math and holding trophies.An animated gif image of a cartoon owl wearing a bright orange vest and tie, staring at an egg in a nest and blinking. Warm, dark colors like orange and burgundy with hints of purple dominate the scene.An illustration showing a profile for a beaver wearing a large hooded jacket in a green circle.A graphic with a white background, text, and a pencil sketch. The text reads "Real partners for real life.". The sketch shows a rough draft of a squirrel and a stork shaking hands in a lush forest environment.
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