An illustration of a stylized male character holding a bag with a dollar sign on it, repeated four times in different color combinations of coral red, yellow, blue, and white, all with navy blue outlines on a coral red background.An illustration of a stylized male character holding a bag with a dollar sign on it, repeated four times in different color combinations of coral red, yellow, blue, and white, all with navy blue outlines on a coral red background.
kununu
Kununu
Kununu is an independent employer rating platform (similar to Glassdoor in the US). It's a website where people can anonymously rate their employers on things like salary, company culture, and diversity.
‍
I've worked with them for years, and in 2024 they wanted to refresh their illustration style.
A collage-style graphic showing three stacked images - an illustration of a laptop with a gear symbol, a photograph of a person making a presentation, and an illlustration of the Berlin skyline on a pink background.
The original illustration style I created for Kununu leveraged their bold brand colors in a flat vector style that paired well with their use of photography.
To refresh the illustrations, I worked with a small focus group from Kununu. First, I asked them to think about and list their core values. We talked about them together and brainstormed ways to transform them into visual characteristics.
A collage graphic showing screenshots from a Miro board with different illustration examples on colorful backgrounds.
Some of the values we came up with were humanity, energy, positivity, and stylishness.

This translated into a colorful style with a mixture of hand-drawn and geometric elements.
A graphic with black text on the left and a stylized illustration of a man and a woman on the left. The illustration is highly stylized and shows the woman sitting while the man stands holding money bags. The text reads Employer Branding Profile.
A highly stylized illustration of a yellow light bulb with navy blue outlines against a white background.
A highly stylized illustration of three office buildings in shades of blue and coral red with thin navy blue outlines against a white background.
A highly styilzed illustration of a coral red briefcase with bold white highlights and thin navy blue outlines set against a white background.
A stylized illustration showing two simplified human figures on the plates of a balancing scale. One figure is a woman with dark blue shirt and red pants sitting on the top plate of the scale, the other is a male figure with red shirt and dark blue pants holding money bags and standing on the lower side of the scale. The illustration uses thin navy blue outlines against a bright yellow background.
A stylized illustration of an old-fashioned rotary telephone in shades of blue with coral red emphasis lines showing that the phone is ringing, with a dark navy thin outline on a white background.
A horizontal stylized illustration of the Hannover town hall in blue and white with dark navy blue outlines on a coral red background with the text HANNOVER in white.
A stylized illustration of the Dresden Museum of Military History, an historic building with a large spike thrust through it, colored in coral red and light blue with dark navy outlines. The white text DRESDEN floats behind the building on a bright yellow background.
A stylized illustration of the Brandenburger Gate in Berlin drawn in yellow next to the large white text BERLIN, with a light stylized city skyline in white in the background. The gate is surrounded by thin navy blue outlines on a coral red background.
A stylized illustration of a coral red easter basket with blue and yellow painted easter eggs and a small set of white bunny ears peeking over the side, with thin navy blue outlines on a white background.
A stylized illustration of a megaphone in coral red and light blue with yellow lightning bolt shapes coming from the bell, with thin navy blue outlines on a white background.
A stylized illustration of a person with long dark blue hair and red earrings, wearing a yellow top. The face is intentionally blank, giving the image an abstract and modern artistic style.
A screenshot of the website kununu.com showing links to articles with different photos and illustrations as article headers with short text descriptions underneath.
A screenshot of the website kununu.com showing links to articles with different photos and illustrations as article headers with short text descriptions underneath.
Back to home
Kununu Illustrations
An animated gif showing a golden coin flipping over and over showing a euro sign. The coin slows down mid-air and flips over once more to reveal a smiley face as the details glint white. The animation uses dark blue lines on a bright yellow background.
Kununu is an independent employer rating platform (similar to Glassdoor in the US). It's a website where people can anonymously rate their employers on things like salary, company culture, and diversity.

I've worked with them for years, and in 2024 they wanted to refresh their illustration style.
A collage-style graphic showing three stacked images - an illustration of a laptop with a gear symbol, a photograph of a person making a presentation, and an illlustration of the Berlin skyline on a pink background.
The original illustration style I created for Kununu leveraged their bold brand colors in a flat vector style that paired well with their use of photography.
A collage graphic showing screenshots from a Miro board with different illustration examples on colorful backgrounds.
To refresh the illustrations, I worked with a small focus group from Kununu. First, I asked them to think about and list their core values. We talked about them together and brainstormed ways to transform them into visual characteristics.
A graphic with black text on the left and a stylized illustration of a man and a woman on the left. The illustration is highly stylized and shows the woman sitting while the man stands holding money bags. The text reads Employer Branding Profile.
Some of the values we came up with were humanity, energy, positivity, and stylishness. This translated into a colorful style with a mixture of hand-drawn and geometric elements.
A highly stylized illustration of a yellow light bulb with navy blue outlines against a white background.A highly stylized illustration of three office buildings in shades of blue and coral red with thin navy blue outlines against a white background.A highly styilzed illustration of a coral red briefcase with bold white highlights and thin navy blue outlines set against a white background.A stylized illustration showing two simplified human figures on the plates of a balancing scale. One figure is a woman with dark blue shirt and red pants sitting on the top plate of the scale, the other is a male figure with red shirt and dark blue pants holding money bags and standing on the lower side of the scale. The illustration uses thin navy blue outlines against a bright yellow background.A stylized illustration of an old-fashioned rotary telephone in shades of blue with coral red emphasis lines showing that the phone is ringing, with a dark navy thin outline on a white background.A horizontal stylized illustration of the Hannover town hall in blue and white with dark navy blue outlines on a coral red background with the text HANNOVER in white.A stylized illustration of the Dresden Museum of Military History, an historic building with a large spike thrust through it, colored in coral red and light blue with dark navy outlines. The white text DRESDEN floats behind the building on a bright yellow background.A stylized illustration of a coral red easter basket with blue and yellow painted easter eggs and a small set of white bunny ears peeking over the side, with thin navy blue outlines on a white background.A stylized illustration of a megaphone in coral red and light blue with yellow lightning bolt shapes coming from the bell, with thin navy blue outlines on a white background.A stylized illustration of a person with long dark blue hair and red earrings, wearing a yellow top. The face is intentionally blank, giving the image an abstract and modern artistic style.A screenshot of the website kununu.com showing links to articles with different photos and illustrations as article headers with short text descriptions underneath.A screenshot of the website kununu.com showing links to articles with different photos and illustrations as article headers with short text descriptions underneath.
Back to Portfolio home
BEHANCEDRIBBBLEInstagramIMPRESSUM