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HandyHelfer Illustrations
HandyHelfer (English: Smartphone Helper) came to the Dreamers for a visual brand identity, asking specifically for my illustration style.
A cute animated gif of a cartoon smartphone character that closes its eyes and holds up a yellow signs as more yellow and white signs appear behind the smartphone on a light purple background.
We needed to make sure HandyHelfer's clients felt comfortable and happy using their app, even if they didn't have much technological expertise themselves.

A boring, technical approach would have overwhelmed most users, so we made the app easy and delightful to navigate using a cast of animated smartphone characters and beautifully illustrated environments.

I worked with Dreamers designer Rosalba Porpora to bring their vision to life.
A content illustrated smartphone with a smiling face, next to a sketch of four different smarphone designs on a beige background.
a screenshot showing a drawing application with a rough layout of a mobile app and a hand-drawn sketch on top of it
A screenshot of a drawing app Procreate showing a UI design of a mobile app with a pencil hand drawn illustration sketch of a smartphone character
Early sketches of the smartphone characters. I was immediately drawn to the funny shape of a smartphone with the eyes positioned close to the top - it already suggested a long, slightly comic face that seemed approachable. We ended up using the top portion of the character for their logo.

We were also experimenting with using road signs at this stage, a motif that eventually faded into the background a bit, but which you can still see in the key visual above.
A split image showing a light purple solid block on the left with an illustrated smarphone character holding up a yellow road sign with blue and green signs in the background. On the right is a cream background with a yellow flower above a block of text describing smartphone updates.
An animated .gif showing an illustration of a purple phone shown from the side, with green leaves and yellow and purple flowers growing out of the phone screen and then collapsing back into it again.
Ein animiertes Gif zeigt eine blaue Blume mit grünen Blättern. Ein Haufen gelber Münzen fällt vom oberen Rand des Bildes und landet auf einem Haufen vor der Blume.
A cute animated gif of a sad phone in a drawer and another phone holding a wilted flower. The phone hides in the drawer and the drawer closes. On the right side a sad purple smartphone character holds a wilted flower. Text in german explains that the user's phone doesn't receive updates any more,
A webpage titled ‘HandyCheck’ displays information about an Apple iPhone SE (2020). On the left, a cute illustrated smarphone character is excitedl. The right side contains text in German detailing specifications and asking if the phone still receives updates.
Ein animiertes Gif, das eine niedliche illustrierte Smartphone-Figur mit Symbolen auf dem Bildschirm unter den Augen zeigt. Die Figur tippt auf das Einstellungssymbol und eine Beschreibung wird angezeigt.
An animated gif of a small illustrated smartphone with a cute face in the top left corner, that jumps down and falls through an illustrated sky of clouds and lands on an illustration of a gold balance scale.
An animated gif of a flat illustrated gold colored balance scales with an illustration of a green bag on the right side weighing down the balance. On the left side of the balance is a tiny phone. A big grey sack falls from the sky and lowers the right side of the balance further.
A cute illustration of a smartphone character saying "thank you for visiting". The phone stands on a beige background with a green street sign and a yellow flower.
phone home
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