A colorful illustration with an abstract wave shape in purples with touches of green giving a playful and energetic feel. Little cartoon illustrations of robots and spaceships appear around the shapes, and the words BOTS & PEOPLE in white appear in the centerA colorful illustration with an abstract wave shape in purples with touches of green giving a playful and energetic feel. Little cartoon illustrations of robots and spaceships appear around the shapes, and the words BOTS & PEOPLE in white appear in the center
bots & people
Bots and People's branding is the result of one of my favorite team-ups with superstar art director Dario Ferrando. We created a bold brand with a sticker aesthetic for this tech company focused on automation and education.
A screenshot of the Bots & People website showing a graphic collage. The graphic shows a photo of two happy looking people surrounded by small icons representing technology and space.
A graphic with a set of six small illustrated icons showing a robot reading a book, a microphone, a speech bubble with a heart, a person running with fire on them, a diamond, and a brain.
Six cartoon-style icons on a light grey background: a pink laptop with waves indicating sound, a purple robot with antennae, a green smartphone with a signal icon, a yellow battery with a shocked expression, a purple gear with a play button inside, and a round purple robot with a sad face and tears.
Helping Bots & People stand out from other tech companies was one of our goals. We also wanted the brand to be approachable, fun, and a little subversive.

The sticker aesthetic we developed makes Bots & People immediately recognizeable. The team put the brand guidelines perfectly to use and the brand has stood the test of time.
A graphic showing several colorful panels with photo, text, and illustration in each one. Each panel advertises an online course and shows a photo of the teacher, the name of the course, and several small illustrated elements representing technology and automation in a bold vector style.
A graphic showing ten different abstract flowing shapes that look like waves in shades of pink, blue, purple, and yellow.
A cute cartoon illustration of a brain outline with angular shapes inside representing circuitboard designs, with a small robot floating underneath.
An illustrated collage showing a woman in the center with an excited expression surrounded by small illustrated robots, code symbols, and speech bubbles.An illustrated image of a business workflow, featuring two stylized robots interacting with gears, charts, and a to-do list. One robot holds a to-do list, while the other, a flying robot, has a lightning bolt on its body. This image is a great visual for an article on business process automation, workflow efficiency, or SaaS solutions.
An illustrated image of an ipad with a screenshot of an e-learning course, surrounded by illustrated icons showing graphs, small robots, and workflows.
A screenshot of the Bots&People webpage showing text and an illustrated graphic. Text reads "Ask Away. our bots won't bite". Beneath the text are three light purple rectangles with information about the site offerings and small illustrations showing a dollar bill, camera, and clipboard in a cartoony vector style.
A photograph of a person seen from the back wearing a white tshirt with the text REFRESH & SKILL UP above an illustration of a lemonade jar.
A photograph of a booth at an event fair with a large graphic text "REFRESH & SKILL UP" with small illustrations of lemonade in mason jars.
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bots & people
Bots and People's branding is the result of one of my favorite team-ups with superstar art director Dario Ferrando. We created a bold brand with a sticker aesthetic for this tech company focused on automation and education.
A screenshot of the Bots & People website showing a graphic collage. The graphic shows a photo of two happy looking people surrounded by small icons representing technology and space.
A graphic with a set of six small illustrated icons showing a robot reading a book, a microphone, a speech bubble with a heart, a person running with fire on them, a diamond, and a brain.
Helping Bots & People stand out from other tech companies was one of our goals. We also wanted the brand to be approachable, fun, and a little subversive.
Six cartoon-style icons on a light grey background: a pink laptop with waves indicating sound, a purple robot with antennae, a green smartphone with a signal icon, a yellow battery with a shocked expression, a purple gear with a play button inside, and a round purple robot with a sad face and tears.
The sticker aesthetic we developed makes Bots & People immediately recognizeable. The team put the brand guidelines perfectly to use and the brand has stood the test of time.
A graphic showing several colorful panels with photo, text, and illustration in each one. Each panel advertises an online course and shows a photo of the teacher, the name of the course, and several small illustrated elements representing technology and automation in a bold vector style.
A graphic showing ten different abstract flowing shapes that look like waves in shades of pink, blue, purple, and yellow.
A cute cartoon illustration of a brain outline with angular shapes inside representing circuitboard designs, with a small robot floating underneath.
An illustrated collage showing a woman in the center with an excited expression surrounded by small illustrated robots, code symbols, and speech bubbles.An illustrated image of a business workflow, featuring two stylized robots interacting with gears, charts, and a to-do list. One robot holds a to-do list, while the other, a flying robot, has a lightning bolt on its body. This image is a great visual for an article on business process automation, workflow efficiency, or SaaS solutions.
An illustrated image of an ipad with a screenshot of an e-learning course, surrounded by illustrated icons showing graphs, small robots, and workflows.
A screenshot of the Bots&People webpage showing text and an illustrated graphic. Text reads "Ask Away. our bots won't bite". Beneath the text are three light purple rectangles with information about the site offerings and small illustrations showing a dollar bill, camera, and clipboard in a cartoony vector style.
A photograph of a person seen from the back wearing a white tshirt with the text REFRESH & SKILL UP above an illustration of a lemonade jar.
A photograph of a booth at an event fair with a large graphic text "REFRESH & SKILL UP" with small illustrations of lemonade in mason jars.
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