© 2019 Mary Delaney

I worked with Berlin-based design agency Something Creative to create a set of illustrations for IdeaFox, a software platform that facilitates process management and collaboration.

Landing Page illustration

Knowledge Management

Process Improvement

Innovation and Ideation

We started by developing the concept for the hero illustration. We wanted to highlight IdeaFox's USP as a problem-solving software. My early sketches focused mainly on the "solution" aspect (with a lightbulb/solved puzzle), but the client wanted us to take it further and illustrate their unique process.

I worked with Procreate to sketch directly in the proposed page layout so I could keep the illustration context in mind.

A sketch for an illustration on the main page of the IdeaFox website, showing how the process goes from problem to solution

We needed to show the progression from problem, to brainstorming, to comments/feedback, to assignment of experts, to the solution. This was a solution I came up with to show the steps of the process.

IdeaFox liked the isometric-style concept sketches. We were able to show each stage of their process (part of their USP) and how the stages fit together. The result is colorful and engaging, but still serious enough to appeal to the enterprise clients that IdeaFox primarily works with.

IdeaFox were happy with the landing page illustration and wanted to incorporate additional illustrations for their product’s use cases. We set about creating imagery for each use case that would reference the landing page illustration.

My biggest challenge was working through different color schemes, since we wanted to use different background colors to differentiate the use cases.

As I worked with different color palettes I tried various solutions to keep the contrast high enough that the shapes would be clearly visible. Something about these colors didn’t match the feel of the hero illustration, however.

Keeping the foreground shapes light and low-contrast was the ticket to getting the look and feel right. We also worked extensively with the background gradients to find the right balance of contrast and subtlety

Keeping the foreground shapes light and low-contrast was the ticket to getting the look and feel right. We also worked extensively with the background gradients to find the right balance of contrast and subtlety